Social Media Specialist

Social Media and Content Specialist
Location: Atlanta, Georgia (onsite)

About the Company:
Cerese D Jewelry is a growing fashion jewelry company that focuses on creating stunning, unique, and high-quality pieces for our customers. We believe in the power of accessorizing to elevate personal style and self-expression. We are dedicated to providing top-quality jewelry and services to our customers while building a positive, engaging presence on social media. We are looking for a talented, motivated, and creative Social Media and Content Specialist to join our team in Atlanta, Georgia.

Job Description:
The Social Media and Content Specialist will work closely with the marketing team to develop and execute a comprehensive social media strategy that promotes our brand, products, and services across various social media platforms and email campaigns. The ideal candidate will have a strong background in graphic design, a keen eye for aesthetics, and the ability to create engaging, shareable content that showcases the beauty of our jewelry.

Key Responsibilities:

• Develop and maintain a content calendar and database of assets for social media platforms (Facebook, Instagram, Twitter, Pinterest, etc.) and email campaigns.
• Develop and execute plans around conferences and virtual events, to help us acquire and expand our new customer base and build relationships with existing customers.
• Create engaging, on-brand graphics and accurate content featuring our jewelry, using design tools like Canva and Adobe Photoshop.
• Develop and execute email sequences to drive engagement & revenue.
• Research and incorporate the latest design trends into content creation.
• Capture, edit, and enhance photos and videos of our products using a smartphone, ensuring high-quality visual content.
• Monitor social media channels for trends, insights, and opportunities to engage with the audience and showcase our products.
• Develop & implement robust forecasting & performance, and competitive activity reports to determine next best actions to optimize results.
• Collaborate with the marketing team to develop and execute targeted campaigns and promotions.
• Ensure planning and executional excellence for all marketing campaigns with a focus on email, search (SEO / SEM), social media & any new marketing channels from acquisition to retention & engagement.
• Track social media engagement and performance, using analytics tools to optimize content and strategy.
• Ensure all content aligns with Cerese D Jewelry's brand guidelines, voice, and messaging.
• Stay current on fashion jewelry industry news, emerging platforms, and best practices in social media and content creation.

Requirements:

• Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.
• 3-5 years of hands-on experience in digital marketing, social media management and content creation.
• Strong graphic design skills with proficiency in Canva, Adobe Photoshop, and other design tools.
• Strong attention to detail to ensure accuracy of all marketing communication and posts.
• Energy and enthusiasm to work in a fast-paced, entrepreneurial environment.
• Ability to work independently, be organized and take initiative on creative projects.
• Excellent communication and interpersonal skills.
• Knowledge of social media platform management tools (Hootsuite, Sprinklr, etc.).
• Knowledge of social media algorithms, trends, and best practices.
• Knowledge of essential AI tools.
• Possess a future-state mindset to be digitally relevant, research and act upon emerging industry and consumer digital media trends such as AI technologies.
• Experience with photography and videography using smartphones.
• Familiarity with content management systems (CMS) and email marketing platforms. (Klaviyo, etc.).

• Exceptional time management and organizational skills, with the ability to prioritize tasks and meet deadlines.
• A passion for fashion jewelry and commitment to staying current on industry news and trends.