Social Media Specialist
Social Media and Content Specialist
Location: Atlanta, Georgia (onsite)
About the Company:
Cerese D Jewelry is a growing fashion jewelry company that focuses on creating stunning, unique, and high-quality pieces for our customers. We believe in the power of accessorizing to elevate personal style and self-expression. We are dedicated to providing top-quality jewelry and services to our customers while building a positive, engaging presence on social media. We are looking for a talented, motivated, and creative Social Media and Content Specialist to join our team in Atlanta, Georgia.
The Social Media and Content Specialist will work closely with the marketing team to develop and execute a comprehensive social media strategy that promotes our brand, products, and services across various social media platforms and email campaigns. The ideal candidate will have a strong background in graphic design, a keen eye for aesthetics, and the ability to create engaging, shareable content that showcases the beauty of our jewelry.
- Develop and maintain a content calendar and database of assets for social media platforms (Facebook, Instagram, Twitter, Pinterest, etc.) and email campaigns.
- Develop and execute plans around conferences and virtual events, to help us acquire and expand our new customer base and build relationships with existing customers.
- Create engaging, on-brand graphics and accurate content featuring our jewelry, using design tools like Canva and Adobe Photoshop.
- Develop and execute email sequences to drive engagement & revenue.
- Research and incorporate the latest design trends into content creation.
- Capture, edit, and enhance photos and videos of our products using a smartphone, ensuring high-quality visual content.
- Monitor social media channels for trends, insights, and opportunities to engage with the audience and showcase our products.
- Develop & implement robust forecasting & performance, and competitive activity reports to determine next best actions to optimize results.
- Collaborate with the marketing team to develop and execute targeted campaigns and promotions.
- Ensure planning and executional excellence for all marketing campaigns with a focus on email, search (SEO / SEM), social media & any new marketing channels from acquisition to retention & engagement.
- Track social media engagement and performance, using analytics tools to optimize content and strategy.
- Ensure all content aligns with Cerese D Jewelry's brand guidelines, voice, and messaging.
- Stay current on fashion jewelry industry news, emerging platforms, and best practices in social media and content creation.
- Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.
- 3-5 years of hands-on experience in digital marketing, social media management and content creation.
- Strong graphic design skills with proficiency in Canva, Adobe Photoshop, and other design tools.
- Strong attention to detail to ensure accuracy of all marketing communication and posts.
- Energy and enthusiasm to work in a fast-paced, entrepreneurial environment.
- Ability to work independently, be organized and take initiative on creative projects.
- Excellent communication and interpersonal skills.
- Knowledge of social media platform management tools (Hootsuite, Sprinklr, etc.).
- Knowledge of social media algorithms, trends, and best practices.
- Knowledge of essential AI tools.
- Possess a future-state mindset to be digitally relevant, research and act upon emerging industry and consumer digital media trends such as AI technologies.
- Experience with photography and videography using smartphones.
- Familiarity with content management systems (CMS) and email marketing platforms. (Klaviyo, etc.).
- Exceptional time management and organizational skills, with the ability to prioritize tasks and meet deadlines.
- A passion for fashion jewelry and commitment to staying current on industry news and trends.
Please submit your resume, cover letter, and a portfolio of your work (including social media content and graphic design samples) to Jim.Gomes@CereseD.com Be sure to include the job title in the subject line of your email. We look forward to reviewing your application and discussing the opportunity to join our team.